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Camera lens array on a pale blue Apple iPhone 15.

Inside iPhone 15 and more from the Apple event

Apple just unveiled its latest iPhone lineup. This year’s event, Wonderlust, was all about adventure and environment as the technology superpower moves to become completely carbon neutral. We were introduced to the most capable and advanced iPhone series to date. Apple Watch Series 9 and Apple Watch Ultra 2 also made their debut with exciting new tools and features.


Let’s dive into the details.

A row of Apple iPhone 15 smartphones, from left to right: Black, Blue, Green, Yellow, Pink

What’s new for Apple iPhone 15?

The latest smartphone series includes iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Check out the specs and features below.

iPhone 15, 15 Plus

  • 6.1” and 6.7” displays
  • All-day battery life
  • Dynamic Island
  • A16 Chip
  • 48MP main camera
  • USB-C compatible


iPhone 15 and 15 Plus boast a sleek design featuring contoured edges, color-infused back glass, and a durable frame made of 75% recycled aluminum. Colors include Pink, Yellow, Green, Blue, and Black.


The new line also sports USB-C charging. This long-awaited feature closes the charging gap so you can power your phone with the same cable as your MacBook, iPad, or AirPods.


The Dynamic Island is back and better than ever for iPhone 15 and 15 Plus. Starring bubble-up alerts it can now divide and conquer to keep track of multiple activities at once. It keeps up with everything, perfect to keep productivity up and stress levels low whether you’re keeping up with your favorite team’s score or running a business.


Our business specialists can help you with  the latter. Get expert insight and recommendations on devices, plans, and services to meet your business goals. With the right tech and solutions, you can cut costs, optimize your processes, and stay connected to your clients and team members.


A row of Apple iPhone 15 Pros, from left to right: Black Titanium, White Titanium, Blue Titanium, Natural Titanium

iPhone 15 Pro, Pro Max

  • 6.1” and 6.7” displays
  • Titanium frame
  • All-new Action Button
  • A17 Pro Chip
  • 48MP main camera
  • 5x optical zoom
  • Photonic Engine for portraits
  • USB-C compatible


Apple iPhone 15 Pro and 15 Pro Max showcase an aerospace-grade titanium frame. It’s tougher and lighter than any iPhone before, complete with contoured edges and a 100% recycled aluminum internal frame. Colors include Natural Titanium, Blue Titanium, White Titanium, and Black Titanium.


The all-new Action Button replaces the ring/silent switch and swaps it out for more versatility. It’s customizable to include everything from silent mode to Shortcuts at the touch of a button.


iPhone 15 Pro also has a 48MP camera for capturing next gen portraits and low light photos all in exceptional detail.


Apple Watch Series 9

Custom-made Apple silicon, 2000 nits worth of brightness, and a four-core Neural Engine make Apple Watch Series 9 faster, more intuitive, and brighter than before.


And now touchless control even when your hands are full with Double Tap. Tapping your thumb and index finger together twice lets you answer calls, open apps, and play or pause music.


With one-handed simplicity and advancements in speed, Apple Watch Series 9 has everything you need to keep up the pace when it comes to organizing your business or just dealing with the chaos of everyday life.

Composite image of Apple Watch Series 9 in blue and pink, next to Apple Watch Ultra 2.

Apple Watch Ultra 2

Rugged and capable, the Apple Watch Ultra 2 is built for exploration. It has the biggest Apple Watch display ever, touting 3000 nits, and powered by the brand new S9 SiP. The Ultra 2 is specifically designed to weather even the wildest conditions. It’s resistant to water, dust, shock, temperature, and altitude.


This smartwatch’s battery life lasts up to 36 hours, or even 72 hours on low battery mode. Add a precision dual-frequency GPS system, safety features like the 86-decibel Siren, and a built-in dive computer, and you’re ready for anything.

Three iPhones shown side by side with MagSafe accessories attached. Left is a black phone with MagSafe wallet. Middle is a blue phone with a MagSafe charger. Right is a deep red with MagSafe-compatible case.

Mobile and magnetic

MagSafe is also new and improved for the latest Apple lineup. The newest tweaks to the magnetic feature offers better wireless connectivity to chargers and other accessories. Magnets composed of entirely recycled rare earth elements allow for precise alignment chargers, cases, wallets, and more.


As another environmentally friendly bonus, MagSafe cases and other accessories are now available in Apple’s custom FineWoven material derived from recycled content. This reduces carbon emissions when compared to leather products.

Preorder your iPhone 15 in-store

Preorders open 5pm PDT on September 15 at 5pm and will be available in stores September 22.


Stop by a Cellular Sales store near you to get on our list, beat the launch day lines, and experience our signature service. We also offer free account health checks, personalized setup, and coverage to protect your tech investment. At every step, we’re listening to your needs and helping you get the most from your device and services. It’s what sets us apart and what’s made us Verizon’s premier retail partner.


The industry leader for innovating the cellular retail landscape, Cellular Sales is the nation’s premier Verizon Authorized Retailer. Cellular Sales empowers more than 7,000 team members across nearly 800 locations to provide 1:1 customer service that tailors technology solutions for the evolving needs of businesses and consumers. Based in Knoxville, Tenn., Cellular Sales began as a single shopping mall kiosk, expanding over its 30-year history to Verizon’s largest volume producing retail partner. Known for providing world class customer and employee experiences, Cellular Sales has been named Verizon’s Agent of the Year both in 2021 and 2022. For more information on Cellular Sales, visit cellularsales.com.

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