iPhone 17, iPhone Air, and more from Apple Event 2025

At their launch event earlier this week, Apple unveiled their latest innovative devices, including the iPhone 17 series. Full to the brim with new and improved features, this lineup even boasts Apple’s thinnest iPhone ever. Check them out below.

Apple Watch Series 11 was the first device introduced at the event. Apple announced these supercharged smartwatches will be incorporating 5G for the first time, so you can access everything on your wrist that you can on your iPhone.

Apple Watch 11 was also showcased as a lifesaving device with features like Fall Detection, Crash Detection, heart rate monitoring, sleep tracking, and even sleep apnea alerts. It’s perfect for anyone looking to improve their health. Tools like Sleep Score, which evaluates your sleep patterns, and can even offer you tips and tricks for getting a better night’s rest.

It’s also capable of alerting you to possible hypertension. The Apple Watch 11 won’t catch every instance of high blood pressure, but Apple expects that it will notify at least 1 million people worldwide to the condition in the first year of its release.

This all-new model of iPhone looks impossibly thin at only 5.6 millimeters thick, but it still packs all the power and efficiency expected of an iPhone. The iPhone Air boasts a 6.5-inch display in a sturdy titanium frame backed on both sides by Ceramic Shield 2, along with all-day battery life. This can be extended even further with a MagSafe battery pack, giving you up to 40 hours of video playback time.

The latest smartphone series is Apple’s most powerful lineup yet, and includes iPhone 17 Pro, and iPhone 17 Pro Max.

All iPhone 17 series devices feature an A19 processor that boosts speed and performance. The 18MP front camera and new CenterStage feature use AI to calculate better framing for selfies, video calls, and group shots.

The iPhone 17 Pro Models are built with a heat-forged, aluminum unibody. Your hands are safe from any overheating thanks to this bold new design that dissipates heat, prolongs battery life, and resists cracks and scratches.

Apple knows that communication is key, even across language barriers. Which is why the latest version of AirPods Pro are capable of in-person translation. With the AirPods Pro 3 you can communicate with anyone, just activate the Live Translation feature and chat.

The Active Noise Cancellation of the AirPods Pro 3 lowers the volume of the person speaking and translates what they’re saying – not just word by word, but their full meaning. When you respond, your words are translated on your iPhone to show to the person you speak with. The effect is doubled when paired with another person using AirPods Pro 3. Both speakers can use their own native languages and receive translation in real time through the AirPods for quick, natural conversation anywhere in the world.

Preorder yours in-store this Friday, September 12. Visit your local Cellular Sales for a stress-free experience. Besides helping you choose and preorder your iPhone 17 device, our tech experts handle setup. We make transferring photos, apps, and data simple so that you can enjoy your new iPhone 17 the moment you unbox it.

Make sure you also reserve an iPhone Essentials 5-in-1 Bundle. Complete with a protective MagSafe case, a front screen protector with an installation tool, a six-foot braided Type-C cable, a home charging block, and camera lens protectors, it is everything you need for your new iPhone 17.

And if your business is interested in improving communications with the help of the iPhone 17 Series, we have your covered. We’ll help your team with setup, including preloading email, apps, and security so that every device is ready on launch day. Whether you have a handful of employees or a whole office, our pros can give you hands-on support, guidance, and more to ensure your business connects with ease.